Rep2b Pharma CRM | Empower your sales and HCPs relationships

✓ Available as software as a service (SaaS)

Cost-effective cloud service
Optimized for all types of devices
Native language support
No initial investment
No additional IT infrastructure is required
1.5 months implementation period

100% accurate sell-in sales data Full HCP(s) relationship history Data-Driven field force management

✓ Out of the box

Visits reporting and planning (face to face, digital)
Activities reporting (marketing, detailing, merchandising)
Sales data consolidation (sell in, sell out, competition)
Unified order placement (to wholesalers)
Sales targets (volume, revenue)
Maintaining of complex and dynamic territory management
HCPs (physicians, pharmacists), pharmacies, pharmacy chains, health facilities database management
Potential, engagement, loyalty, satisfaction segmentation (single and multi-factor)
Analytical reports (general, aggregate, correlational, trend)
Contextual dashboards (KPIs, formulas, predictions)

Trusted long-term clients

User opinions

The system is well-organized, and it's easy to work with.

B. K.
Medical representative

Quick reporting :)

M. D.
Medical representative

Your team is fantastic! Thanks to E. P. for her responsiveness, patience, and quick responses!

R. V.
Sales representative

For me, Rep2b Pharma CRM is a convenient and easy tool for planning and reporting. I can easily track the frequency of visits and create plans. It quickly selects the presentation focuses. It makes my work easier overall.

N. M.
Medical representative

An excellent platform with multiple planning and analysis options, with various focuses and ready-made charts. It saves a tremendous amount of time because it provides ready reports and analyses.

D. S.
Data analyst

Convenient for work.

B. G.
Medical representative

Exceeded my initial expectations in a positive way.

R. N.
Field force manager

I'm very pleased with the system. It's designed to ease work and is highly valuable for practical and analytical tasks. The support from the team is invaluable :)

V. G.
Field force manager

Rep2b Pharma CRM is convenient to use when you're in the field; you have access via your phone for reporting visits to detailed sales information in my territory.

S. L.
Medical representative

Rep2b Pharma CMR is an extremely comprehensive service that helps me organize the work process quickly, with quality and efficiency. The interface is very clean and well-organized. The various reports and trends that can be generated support in-depth and detailed analysis of the company's work.

M. V.
Data analyst

The implementation of Rep2b Pharma CRM improved and elevated the overall organization in the company to a more professional level. For me, the ability to process data quickly and reliably is of crucial importance. I especially appreciate the fact that the system's capabilities are continuously enhanced, offering new conveniences and opportunities!

G. I.
CEO

It provides precise information about the team's work in real-time. Easy tracking of completed visits, the number of requests, and actual work done for each individual client, both on a daily basis and for a specified period. Easy access to complete customer information, the frequency of their service, the number of orders, and more.

M. M.
Sales manager

It's relatively easy to use. It takes a little time to get used to, but after that, it's very easy and enjoyable compared to other software. Reporting is easy, even via the phone, which is very convenient for me!

D. K.
Medical representative

I've become accustomed to the program, and I have no complaints. I'm satisfied, and I would recommend it.

A. M.
Medical representative

Working with Rep2b Pharma CRM is easy; I quickly plan and report my visits, which is crucial for me, and most importantly, the Rep2b team works exceptionally flexibly and efficiently, for which I am grateful.

P. B.
Medical representative

I like that it allows me to make various reports based on different criteria. Excellent, fast, and accurate assistance from the team! Thank you!

T. I.
Medical representative

Visits are recorded very easily and quickly. I don't encounter difficulties in planning.

L. G.
Medical representative

You can work quickly in CRM. The information is accessible and comprehensive.

Z. T.
Medical representative

A fair and relatively quick way to report on the work we've done during the past workday.

P. P.
Medical representative

It's easy to work with. I get the necessary sales information from the reports.

D. K.
Sales representative

Easy planning and reporting of visits, quick and easy reference for product sales in different pharmacies.

V. N.
Medical representative

A fantastic product. An easy and pleasant-to-use program. Friendly and fast support. User-friendly interface.

A. P.
Medical representative

For the work I use Rep2b Pharma CRM for, it suits me and doesn't create stress.

T. K.
Medical representative

Rep2b Pharma CRM allows me to quickly and easily obtain essential customer information, which is highly valuable in my work. It saves me a lot of time and effort.

V. K.
Sales representative

Overall, it's a good program and easy to use.

E. G.
Sales representative

A fantastic platform. It's easy and fast to work with, providing a wide range of services that are beneficial for the company's development.

V. V.
Data analyst

A system that provides quite comprehensive and valuable information.

Z. Z.
Medical representative

It's great; it supports our work process and makes us more efficient. Time and energy optimization :)

R. G.
Medical representative

It's quick and easy to work with the program.

M. M.
Sales representative

After the initial stress of using something new and time-consuming, I realize the necessity of this system. It saves time when reporting visits over the phone, while waiting in front of an office or during the day when I have the opportunity. It's very useful for reporting sales for the relevant period, providing various types of reports with a clear view. I can always rely on E. P. help, for which I'm very grateful.

E. T.
Medical representative

An excellent program.

S. G.
Medical representative

I'm satisfied, and it helps me a lot in my daily work.

G. S.
Sales representative

The program is fantastic, allowing for reporting and viewing various queries at any time and from any device. Reporting is quick and easy.

M. D.
Medical representative

You can work quickly with Rep2b Pharma CRM.

Y. K.
Medical representative

The program is good; keep working on it.

I. B.
Medical representative

In my opinion, it's a good program for medical representatives.

I. Y.
Medical representative

I believe that Rep2b Pharma CRM provides an excellent opportunity for segmentation and tracking of visits based on the inputted doctor database.

K. K.
Medical representative

Rep2b Pharma CRM is a good program to work with.

L. L.
Medical representative

I admire the commitment to upgrading the system, both for field users and administrators. There is very quick response when assistance is needed.

A. I.
Data analyst

A very convenient and practical platform suitable for all companies with sales representatives in the pharmaceutical industry. It is useful for discovering and working with pharmacies, easily finding addresses, company names, and managers.

A. K.
Sales representative

Working with Rep2b Pharma CRM is a convenient way to collect, summarize, and analyze information about doctors and pharmacies. It's quick and easy to work with in different modules. The constant connection and assistance from the team are another convenience that allows for full use of the product.

L. T.
Medical representative

It's easy and practical software.

B. I.
Sales representative

Good and useful application.

J. P.
Sales representative

It's a convenient program that allows for various queries and analyses quickly and easily.

B. S.
Sales representative

The program works very well.

N. T.
Medical representative

The program and the team are just fantastic!

V. P.
Sales representative

A multifunctional and useful platform. It requires some dedication at the beginning, but it all pays off. Supported by a team that loves what they do.

N. P.
CEO

Convenient and fast work with the system, as well as reliable support when needed.

S. N.
Medical representative

I work easily and quickly with the system. I prefer to use a list-like notebook view, and I don't like tables. I have no difficulties and receive quick help when needed.

A. V.
Medical representative

Rep2b Pharma CRM system is exceptionally well-suited to the needs of medical representatives and their daily work. The analytical part also offers many possibilities. Technical support is excellent.

D. D.
Field force manager

The most convenient platform I've worked with.

P. B.
Sales representative

Undoubtedly useful and forward-building.

G. I.
Medical representative

A very easy and convenient system with great capabilities! New features are added exceptionally quickly. Continuous improvement helps us identify our needs. And last but not least, the team that created, develops, and maintains the system is amazing. They find quick and professional solutions to all our questions! It's a pleasure to work and grow together with Rep2b and their team!

D. D.
CEO

Professionally made, professionally serviced, professionally handled.

K. D.
Medical representative

It performs the functions we assign to it and does the job it was created for.

T. G.
Medical representative

Rep2b Pharma CRM has a significant plus - it's evolving.

V. V.
Medical representative

Rep2b is a well-structured system that allows for easy and quick reporting of conducted visits, storing the most essential information related to them in an accessible format for references and summaries. It also allows for the complete development and enrichment of customer and partner databases. The system's built-in reporting options enable various analyses, valuable for streamlining the work process and achieving more precise actions to reach goals.

R. Z.
Medical representative

A good program that can be improved!

A. I.
Sales representative

Yes, it's easy to work with the system, and there are no complaints.

P. R.
Sales representative

I'm extremely satisfied.

D. L.
Medical representative

I find it a significant advantage to be able to use a CRM developed by a local company. Working with the platform becomes very easy once you understand the architecture and the product's logic. I believe that if used to its full potential, the platform greatly facilitates the work of representatives (both sales and medical).

R. B.
CEO

It works well, and it makes the job easy and fast.

V. N.
Medical representative

The program is good, easy to manage, and combines the basic indicators for working in a digital environment for each representative.

D. A.
Sales representative

I work well with Rep2b Pharma CMR, and it makes it easier for me to do my daily work.

M. T.
Medical representative

Rep2b is an exceptional system, offering unique capabilities for storing and processing the information we work with. Through Rep2b, I've significantly simplified and optimized my work. We have access to a vast database that can be easily processed at any time. Besides the time saved and the modern data handling solutions, I express immense gratitude to the team supporting it.

G. A.
Sales manager

Support and NPS^®

Client feedback confirms our exceptional support, ensuring timely and effective communication with our team.

Representatives and managers consider us an integral part of their team, available whenever needed.

Rep2b^® Pharma CRM Net Promoter Score^®: 60.85

Benefits

For your company

Streamlined business processes: All your essential business processes consolidated into one platform.

Stronger relationships: Build and maintain long-term, fruitful relationships with healthcare professionals (HCPs).

Complete history access: Gain insights into the entire relationship history between representatives and HCPs.

Key account identification: Easily identify and prioritize key accounts for strategic growth.

Modern and user-friendly: Utilize a modern, user-preferred tool for daily operations.

For managers

Rapid response to market dynamics: Organizational changes and market changes are easily and immediately applied into the service.

Simultaneous strategies: Execute multiple marketing strategies simultaneously for maximum impact.

Sales data consolidation: Seamlessly collect, combine and streamline sales data, including sell-in, sell-out and competitive sales data, from various sources to gain comprehensive market performance insights.

For representatives

Rapid reporting: Report physician or pharmacy visits in under 2 minutes, ensuring maximum accuracy.

Simplified input: Minimize manual text input with intuitive dropdown options.

Detailed reporting: Provide data on detailing and merchandising activities with a high level of precision.

Unified ordering: Unified order placement (for pharmacies and drug stores) with various wholesalers.

Achieving sales targets: Instant access to primary sales data and achieved results.

Analytics

Data analyses and reports

Gain access to unlimited dynamic reports, including general, aggregate, trend and correlational reports.

Enhance data presentation with self-explanatory interactive charts.

Easily manage analytical data with export, copy, order and filter tools.

Intuitive dashboards and KPI(s)

Enjoy individual live access to a set of contextually relevant analytical data expertly presented using interactive charts and tables.

Merge and compare various types of analyses and data in one place, where key performance indicators are well managed and displayed.

Visits / Sales calls

Visits reporting

Our visit report interface optimizes the process for representatives, enabling them to submit detailed visit reports quickly and accurately.

Thanks to capabilities such as auto-loading data and dropdown menus, representatives can complete reports with ease.

Core data of the visit is automatically populated, including the physician's or pharmacy's name, territory unit, address, health facility, pharmacy chain and more.

Representatives only need to input essential visit-specific information:

Products (brand/generic names) and their priorities during the visit.
Topics, proposals, invitations made to the HCP, along with the corresponding responses/reactions.
Details about samples, promotional materials, marketing aids and gifts provided to the HCP.
Quantitative and qualitative data, along with images (photos), for detailing and merchandising activities.
Type of visit (face-to-face or digital).
Information about joint (co) visits.
Representative's notes.

Visits planning

The company can align its medical and sales reps' strategies with various "visits planning" approaches provided by our service. These approaches include:

General "Visits Planning": Representatives can submit the total number of planned visits for a short future period (e.g., week or month) based on either dates and health facilities or dates and territory units.

Frequency-based "Visits Planning": Representatives can plan visits for an extended future period (e.g., month or quarter), specifying only the frequency at which they will visit HCPs and pharmacies based on their potential or engagement levels.

Detailed "Visits Planning": This approach enables representatives to plan day by day within a short future timeframe (e.g., a week), selecting the targeted pharmacies and HCPs they intend to visit.

Sales

Sales data

Automatically consolidate regularly received sales data from various sources including wholesalers, pharmacy chains, internal sources, etc.

The automatic consolidation process significantly reduces the time spent by managers and data analysts, ensuring that sales data becomes available to all users immediately and 100% accurately.

Support various types of sales data, including sell in, sell out, rebates, discounts and competition.

Help managers and representatives track their performance, by providing them with structured information on quantities and turnovers within their territories, including distributions by pharmacies, pharmacy chains, territory units and more.

Sales targets

Sales volume targets and sales revenue targets are supported.

Effectively manage both short-term and long-term sales targets, with progress automatically calculated when sales data becomes available.

Setting sales targets easily at different levels, including representatives, territories, and pharmacies, to align with your specific strategies.

Orders

Unified Ordering: Effortlessly place pharmacy orders through integration with various wholesalers, major pharmacy chains and internal systems.

Rule-based rebates and discounts: Enhance order accuracy and eliminate errors through an easily managed global rules environment.

Order templates: Optimize high-volume order placement with predefined templates.

Targeting healthcare professionals (HCPs) and Pharmacies

Assessing overall potential

Evaluate HCPs and pharmacies based on their overall potential and company's ability to leverage that potential.

Determine the specific categories used for classification, allowing the representatives and managers to identify and prioritize targets with high overall potential.

Focus the detailing and selling efforts of the representatives on HCPs and pharmacies with high levels of potential and engagement. This strategic approach ensures a high frequency of visits to these valuable targets.

Single-factor and multi-factor segmentation

Categorize HCPs and pharmacies using either a single qualitative variable, such as overall potential (e.g., A, B, C, D) or multiple categorical variables that correspond to the level of engagement, patient volume, loyalty, satisfaction, and more.

Reclassify HCPs and pharmacies periodically or promptly if there is a change in their attitude toward the company or its products.

Rep2b Pharma CRM Targeting HCPs and Pharmacies

Product portfolio

Brand/generic names and SKU(s)

The company's product portfolio plays an essential role in effectively managing and analyzing sales, orders and visits data as a whole.

Enhance your visits reporting, detailing, and merchandising activities by organizing the company's stock-keeping units (SKUs) into brand or generic name groups.

Easily analyze sold quantities and turnovers at the brand, generic name, SKU or SKU group level across various dimensions such as territories, territory units, pharmacies, pharmacy chains, reps and more.

Rebates and discounts

Manage rebates (natural, nominal) and volume discounts, allowing representatives to utilize them while placing orders or reporting activities.

Define your unique set of rules to establish a customized order placement framework while minimizing the risk of human errors.

Marketing materials

Optimize your marketing strategies and efforts by effectively managing samples, promotional materials, marketing aids and gifts.

Effortlessly manage marketing materials on a campaign basis, ensuring representatives have access to and use only the most current and relevant resources.

More advantages and features

Highest level of abstraction

Most of the base entities in the service are abstract and the companies can define them according to their specific needs to adapt their business processes more easily.

Some examples:

The "Account" entity could be at the same time HCP or Pharmacy. It is difficult to treat them in the same manner in the real world, but it is necessary from business perspective, and it is possible in the service.

The "Organization" entity can simultaneously be a Healthcare facility associated with HCPs accounts working in it or a "Pharmacy chain" assigned only to the related pharmacies accounts.

The "Sell" entity could represent various sales-related data (sell-in, sell-out, rebate, discount, competitors, etc.). Combine and compare sales data, turning it into a powerful analytical tool for informed decision-making.

Effort distribution

Pharma companies dynamically design and manage the territories of representatives based on the field force size and the efforts need to be made.

HCPs and pharmacies can be arranged and rearranged to the territory units by geographical location, relevance to the company's portfolio, key accounts and any other significant criteria.

Entirely web-based

Representatives and managers use the service anywhere, anytime, and on all type of devices with internet access (smartphones, tablets, laptops, desktops).

The service is accessible through a web browser and there is no need for periodic device-based updates. The representatives and managers are using always the most updated version.

GDPR compliance

Personal data and data subject's rights like the right of rectification, the right of access (including a history of changes), the right to restrict processing, the right of data portability and the right to erasure (the "right to be forgotten") are completely manageable in the service.

Security

At the core of our service, we adhere to the highest coding standards, creating a secure and encapsulated environment.

We maintain a cookie-free and external libraries-independent ecosystem, ensuring your data's utmost security.

Pricing model

The pricing model is tailored to your needs, based on the number of users and your preferred subscription period (annually, semi-annually or quarterly).

We allocate 10% of our net income to charitable causes.

Request a demo
virtual presentation

E-mail

support@rep2b.com

Phone

+359 89 435 85 00

Headquarters

European Union, 1421 Sofia, Bulgaria
Lozenets, 73 Krum Popov Str.